Posted in Marijuana Industry

The Leaf: Cannabis Branding Question

Cannabis branding has grown up. Gone are the days that weed was linked only to stoner culture, tie-dye, and hippies. With widespread legalisation (and more medical research than ever before), the profile of marijuana users is changing.

Cannabis branding has grown up. Gone are the days that weed was linked only to stoner culture, tie-dye, and hippies. With widespread legalisation (and more medical research than ever before), the profile of marijuana users is changing.

Where the mere use of cannabis used to be something kept secret and whispered about in hushed tones. Now you can’t get people to shut up about how amazing their organically fertilised, pesticide fee, sustainable grown, lab tested flower .

Smokers are now more than ever focused on the quality of their buds, taking pride in a good “stash” in the same way one may pull out a fine single malt scotch or a Cuban cigar.

Today, we’ll talk about the lovely cannabis leaf. A humble symbol of health, well-being, and a good time. What was once drenched in tie dye and Rasta colours is now getting a makeover. To date, half of the United States can legally smoke medical marijuana and eight states are legal for adult-use.

New markets are to open in 2019 and business owners need to explore more ways to express the satisfying effects of their product.

Any other long-standing industry already has an established “look”. We can walk into a store and easily spot a high quality bar of chocolate. Cannabis is just too new of an industry to have that.

The Question Is: Why Not Use Weed to Our Advantage?

Well, how does using a world-recognised symbol help you stand out? Think free of restrictions and explore different symbolism of cannabis branding.

“But the cannabis leaf is so well known by users and non-users alike”, they say. That’s what makes it tempting for entrepreneurs to use the symbol for their primary branding. Studies find the logic works, we can interpret a symbol in the blink of an eye.

It also looks like other people agree with this idea as well. The United States Patent and Trademark Office shows 44% of logos registered as trademarks for marijuana-related businesses feature the humble cannabis leaf.

The thing here is, we aren’t the first industry to experience this growing pain. Dentists, barber shops, veterinarians, and more are often guilty of using clichéd symbols in their branding. Regardless of the industry, if you don’t highlight anything that makes your brand unique, you’ll just blend back into the crowd.

Now don’t go ripping apart your pot laced branding. Instead, treat the leaf as an icon on packaging to inform the user about the contents of your product.

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